The summary lede or hard news lede delivers the 5 W s and an H in the 1st paragraph, getting to the most important or compelling information immediately - A California mother is recovering from second- and third-degree burns after colored rocks her family collected from beach unexpectedly caught fire while in her pocket.

http://acg.instructure.com/eportfolios/54167/How_Long_For_Aromasin_To_Kick_In__Dragon_Pharma__Antiestrogens
http://marymount.instructure.com/eportfolios/1423/Tropicamet_Plus_Eye_Drops_Reviews__Sun_Pharma__Eye_Care

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Other members of the publishing staff often write headlines, but this will help focus your thoughts and perhaps save those other employees for some time.