Not only do they capture the reader s attention, they serve as source material for search engines.

http://hv.instructure.com/eportfolios/1998/Toremifene_20_Mg_Dietary_Supplement__Dragon_Pharma__Antiestrogens
http://people.instructure.com/eportfolios/110652/Clopicard_75_Mg_Zs__Okasa__Heart

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For an online newspaper citation in APA, you need the URL rather than the page numbers.